Based in Donegal, on the North-West coast of Ireland, Team Lottie is made up of people – three quarters of whom are women – who are passionate about preserving the magic of childhood. Since its launch in 2012 Lottie has been developed in partnership with academics and child development experts. The doll is based on the average proportions of a 9 year old child, uniquely all of the activities are focused on the activities kids participate in, the clothes they wear and the challenges and adventures they face. The brand champions an inclusive childhood, where every kid belongs and is empowered to follow their dreams.
Based on the average proportions of a nine-year-old child rather than those of an adult woman, Lottie Dolls celebrate childhood and promote the empowerment of children by encouraging kids:
- to be themselves
- to play – imaginatively and adventurously
- to have fun!